Sat, 04 Jan 2014 12:54 CST
A camera captures the moment that a cliff partially collapses during rough seas in Rock-A-Nore outside Hastings in East Sussex
In the video above, part of the cliff can be seen crumbling to the ground during rough seas on the East Sussex coast.
Kevin Ice, who filmed the collapse, can be heard in the video shouting "here it goes" as part of the cliff starts to break away.
Nobody is thought to have been injured in the collapse on Friday at about 1.30pm.
The public has been urged to stay away from the coast and promenades.